Display device



8, 1931. D BABCOCK 1,834,929

DISPLAY DEVICE Filed March 5, 1929 15 [N n l m Denisof Bodbooac.

Patented Dec. 8, 1931 UNITED STATES PATENT OFFICE DENISON BALBCOCK, OFNEW YORK, N. Y., ASSIGNOR TO NATHAN' J'. LEIGH, OF NEW YORK, N. Y.

DISPLAY DEVICE .Application lcd March 5, 1929. Serial No. 344,536.

This invention relates to display devices.

The general object of this invention is the. provision of a simple andefficient display device for displaying articles and advertising matterrelating to the article displayed.

A further object of the invention is the provision of a display deviceincluding means for displaying articles and advertising matter relatingto the articles which is so constructed that the advertising matter maybe changed by removing the standard carrying the advertising matter andsubstituting a new ystandard carrying advertising matter therefor.

These objects are accomplished by providing a base, a display cardhaving a standard attached thereto, said standard being adapted formounting on the base and for support` ing a shelf behind the displaycard.

These and other objects of the invention will be more clearly understoodfrom the following detailed description and accompanying drawings.

Figure 1 is a perspective view of the display device.

Fig. 2 is a front elevation of the display device.

Fig. 3 is a vertical section along the line 3 3, Fig. 2.

Fig. 4 is a horizontal section along the line 4 4, Fig. 2.

Fig. 5 is a perspective view of the display card, showing thecollapsible standard.

Referring to the above mentioned drawings, the invention includes a base10.

Mounted on this base 10 is a block 11. A display card 12 has acollapsible standard 13 attached thereto. As will be observed in Fig. 1,the lower end of the display card is in line with the lower end of thecollapsible standard while the upper end of the display card extendsabove the upper end of the collapsible standard. A shelf 14 having ablock 15 attached to its lower face is mounted on the standard 13. Inthis particular case, the

standard 13 is hollow and so shaped that it will lit over the block 11and receive the block 15 attached to the shelf 14. Thus when thestandard 13 is seated on the base 10 it fits over the block 11 whichserves to retain the standard in position on the base. The block 15attached to the shelf projects into the standard 13 and serves to retainthe shelf 14 in position.

In using this device, the advertising mat- 5 ter is mounted on thedisplay card 12, and the article to be displayed and to which theadvertising matter refers is supported on the shelf 14. When it isdesired to display articles different from those referred to in theadvertising matter a new display card to which a collapsible standard 13is attached is substituted for the one originally used.

I would state in conclusion that while the illustrated exampleconstitutes a practical embodiment of my invention, I do not limitmyself to the exact details herein illustrated since manifestly the samecan be considerably varied Without departing from the spirit of theinvention as defined in the appended claims.

I claim:

1. A knock-down display device comprising a rigid and solid base with aboss on its upper surface; a rigid and solid shelf ele- C ment having aplane upper surface adapted to receive articles to be displayed, and aboss on its under-surface; and a tubular cardboard column member havinga polygonal l cross-section to permit collapsing thereof into asubstantially flat condition; said bosses conforming to saidcross-section so as to telescope removably and frictionally withinopposite ends of said column member.

2. A knock-down display device comprising a rigid and solid base with arectangular boss on its upper surface; a rigid and solid shelf elementhaving a plane upper surface adapted to receive articles to bedisplayed, and a rectangular boss on its under-surface;

and a tubular cardboard column member having a rectangular cross-sectionconforming to said bosses; whereby said column member may be collapsedinto a substantially Hat con- 5l dition when the device is knocked down,and whereby the ends of said column member may beremovably and rotonallytelescoped around said bosses respectively when the de- Vice s set up.10 Signed at New York city, in the county of New Yogk `end StvaLfe ofNew York, this 2nd day of Mateh, V1929. y 1

' DENISON BBUOCK.

